Identify then, how does this company use e-commerce to achieve strategic advantage. Describe the benefits derived from this strategy.
G-Pass made it’s debut last Friday at the MRT stations from Cubao to Ayala. I tried it out myself. I’d say it’s pleasantly better than I was expecting.
Here’s some additional info that people should know about …
What is G-Pass?
An alternative way to enter the MRT using a chip instead of a ticket. The G-Pass is stored value chip that is tapped on a sensor upon entry and exit from the MRT. The chip can be re-loaded with MRT fare credits using G-Cash or through a G-Pass reloading booth.
• The G-Pass does *NOT* need to be registered. The manual says so. The chip can be immediately activated and used just by tapping the chip on the G-Pass sensor.
• But registering the G-Pass has added features. Registration of the G-Pass can be done at the G-Pass booth, or through any Globe SIM. Registration establishes a “link” between the G-Pass and a Globe SIM.
• An SMS message is sent to the Globe SIM each time a registered G-Pass is used. Balance inquiries can also be done through the Globe SIM.
• G-Pass can be loaded using G-Cash or through a G-Pass booth at MRT stations.
• Any G-Cash user can load any G-Pass chip as long as they know the serial number of the G-Pass chip.
• The service is currently available at stations from Cubao to Ayala and vice-versa. (Cubao, Santolan, Ortigas, Shaw, Boni, Guadalupe, Buendia, Ayala). (as of July30 2006) (I was able to enter the GMA-Kamuning south-bound station on july30).
• G-Pass has an additional 5% service charge on top of the MRT fare. As an example, for a P10 MRT fare, P10.50 will be deducted from the G-Pass credits where 50 centavos is the service charge.
• The G-Pass needs to have at least P16 credits to entr the MRT.
• The G-Pass can be loaded as much as P2,000
• The G-Pass is valid for three years.
REYNANTE L. HICBAN , BSC-BM
SKED A (5:15-6:15)
